Vespa website design recognized

Vespa has just celebrated its 75th anniversary and production of 19 million scooters. It has another reason to celebrate with its website winning a prestigious Webby Award in the “Websites and Mobile Sites: Car Sites & Car Culture” category.

Vespa wins Webby Awards image

Presented by the International Academy of Digital Arts and Sciences (IADAS), the leading international organization that recognizes excellence on the Internet, the Webby Awards have been described as the “Internet’s highest honor” by the New York Times.

The 25th edition of the Webby Awards saw the presentation of some 13,500 nominees, from more than 70 countries, which together collected more than 2.2 million votes.

Vespa global site wins Webby Award image

“ sets a new standard in innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “This award recognizes the ability, ingenuity, and international vision of the Piaggio Group, of which the Vespa brand is a part.”

Vespa global site wins Webby Award image is an interactive content platform deploying state-of-the-art technologies to cover the brand’s various editorial requirements: from an institutional presence to the presentation of lifestyle content, with a strong focus on accessibility. is based on a design system aimed at giving the brand worldwide exposure in more than 50 countries; it provides more than 10 customer-oriented services, including a product configurator, dealer services, and test rides, and was created with the support of the Openmind agency.

Vespa wins Webby Awards image

The members of the Webby Awards jury are world-famous communication and entertainment experts, including Mitchell Baker (Chair and CEO of Mozilla Corporation), Paola Antonelli (Senior Curator at the MOMA), Shereen Marisol Meraji (NPR’s Code Switch), Tiffany Rolfe (Global Chief Creative Officer of R/GA), Vinton Cerf (an American IT expert, one of the “fathers of the Internet"), D-Nice (a DJ and founder of the Quarantine Club), Desus Nice (co-host of Desus & Mero on Showtime), Michael Aragon (SVP of Content at Twitch), Richard Ting (Senior Director of Product Design at Twitter) and the founders of Verzuz, Swizz Beatz and Timbaland.