Italian scooter brand celebrates 75 years

Vespa is celebrating its 75th anniversary this April. The historic italian scooter brand traces its origins all the way back to April 23, 1946, its first patent filing date.

Vespa celebrates 75th anniversary with special Primavera and GTS image

Vespa 75th Anniversary GTS 300

Since then, Vespa has lead new trends in social customs, music, youth culture, and becoming a timeless icon in the process.

To celebrate Vespa and its effect on global mobility, a new special series, the Vespa 75th, has been unveiled exclusively for the Primavera (150 cc) and GTS (300 cc) for a limited time.

Vespa celebrates 75th anniversary with special Primavera and GTS image

Vespa 75th Anniversary Primavera

The Vespa 75th body is all-steel as always, in a speciall “Giallo 75th” shade, an original metallic yellow. The side panels and front mudguard display the number 75 in a slightly stronger shade. 75 is also on the front of the scooter. The traditional “tie” is an opaque pyrite yellow.

Other exclusive touches include a special nubuck leather saddle in smoke grey with piping, wheel rims painted in grey with a diamond finish and chrome-plated details like the “tie” ornaments, the badge on the front mudguard, the instrument cluster surround, the muffler cover, and the rear-view mirrors. Exclusive to the GTS are foldaway chrome passenger footpegs.

Vespa celebrates 75th anniversary with special Primavera and GTS image

Vespa 75th Anniversary GTS 300

The 75th edition comes with a rear luggage rack. It houses a round bag whose shape replicates the typical spare wheel holder. It’s made from velvety-soft nubuck leather in the same colour as the saddle.

Vespa celebrates 75th anniversary with special Primavera and GTS image

Vespa 75th Anniversary Primavera

The bag is detachable and has a shoulder strap for easy carrying. It clips on the luggage rack with a quick-release mechanism. It also comes with a waterproof cover.

Vespa celebrates 75th anniversary with special Primavera and GTS image

Like all Vespa special editions, the series is identified with a plate behind the leg shield.

Vespa celebrates 75th anniversary with special Primavera and GTS image

It may look retro but the Vespa 75th editions are possibly the most hi-tech yet. All the models come with a new 4.3-inch TFT color display. This new, digital instrument cluster is compatible with the Vespa MIA smartphone connectivity system.

Buyers will be delighted by a Welcome Kit that includes an elegant Italian jacquard-silk scarf with handsewn hems, a vintage steel Vespa plate, a personal Owner’s Book and eight collector postcards with images from the eight decades of the Vespa story. How’s that for a Roman Holiday?