Royal Enfield announces new official Philippine partner and distributor

In November of last year, MotoPinas.com got word from our friends at Bikerbox, Inc. that the company would be the new Royal Enfield partner and distributor here in the country.

After ironing out the nitty-gritty stuff of the new partnership, it has now become official.

“Being the sixth largest two-wheeler market in the world, the Philippines is an important market for Royal Enfield and we believe that our motorcycles will be ideal for riding, offering customers a differentiated motorcycling experience. We are pleased to partner with Motociclista Scatola Inc. for this strategic market. We are confident that their proven success and expertise in the two-wheeler market will synergize well with Royal Enfield’s brand and product experience,” says Royal Enfield Asia Pacific Markets Business Head, Anuj Dua.

It’s official: Bikerbox is the new PH distributor of Royal Enfield image

Photo courtesy of Royal Enfield Bacoor

 

Motociclista Scatola, Inc., (MSI) – Bikerbox in Italian – will be handling the business of distributing Royal Enfield motorcycles in the country.

Crafted by an alliance between the Borromeo Motoring Group (MotorAce) and Bikerbox, Inc., cementing its role as a pivotal player in the Philippine motorcycle arena. Motociclista Scatola Inc. heralds a new era of unrivaled performance and style for motorcycle enthusiasts nationwide. Beyond being a distributor, Motociclista Scatola Inc. is a thriving community of passionate riders as well.

“At MSI we always believe in providing the best lifestyle mobility solution by challenging ourselves to deliver the ultimate motorcycling ownership experience. We are very proud to partner with the world’s oldest motorcycle brand in continuous production and further diversify the offerings to motorcycle enthusiasts in the Philippines…Our aim is to have the presence of Royal Enfield in the Philippines providing the best riding experience and further grow our community of leisure riders. With Royal Enfield we hope to drive this even more by providing an accessible and quality riding lifestyle”, says Mike Bondoc, Director of MSI.

Royal Enfield is a global leader in mid-size motorcycles (250cc-750cc). From humble beginnings at the Redditch factory in 1901, Royal Enfield has become the global leader in the mid-size motorcycle segment. It is the oldest motorcycle brand in continuous production and has been a preserver of the legacy of building simple, pared-down, authentic classic motorcycles.

Holding true to an uncomplicated design philosophy that propounds purposeful longevity, Royal Enfield has spent more than 100 years traversing some of the toughest terrains in the world and creating memorable experiences and legendary tales.