The current pandemic has greatly affected the way we do a lot of things. One of them is group rides. Harley-Davidson, a motorcycle brand that has brought people together to experience adventure and freedom for the soul, wants to keep riders’ spirits up with its new campaign.
Called, “United We Will Ride,” the campaign was in collaboration with actor and Harley-Davidson enthusiast, Jason Momoa. The Aquaman and Game of Thrones actor produced and directed a new video series that follows six Harley-Davidson riders as they navigate through the dark days of the pandemic using the power of riding to engage with their families, their communities, and themselves. The lead video will be followed by six additional features that showcase how different riders experience freedom for the soul through their Harley-Davidson motorcycles.
"More than building machines, Harley-Davidson stands for the timeless pursuit of adventure,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “That is our mission. And with this brand campaign, Harley-Davidson and Jason Momoa are showcasing how this pursuit is strengthened through tough times. H-D riders and their experiences serve as inspiration for the power of two wheels from vintage custom motorcycles, to the electric Harley-Davidson LiveWire motorcycle.”
“Motorcycles have brought me places that have changed my life and around people that have molded who I am,” said Jason Momoa. “With my latest production for Harley-Davidson, I’m seeking to broadcast the beauty of riding and the spirit of the motorcycling community during this unprecedented time to encourage riders and aspiring riders to ride. Let’s Ride!”
Harley-Davidson is showcasing the power of riding with the Let’s Ride Challenge launched as part of the United We Will Ride campaign. Through riding-related activities, participants can earn Let’s Ride Challenge sweepstakes entries for a chance to win prizes celebrating the community and spirit of two wheels, including a custom 2020 Harley-Davidson Low Rider S motorcycle grand prize and weekly drawings for additional prizes. Unfortunately, this promo is only for the US.
While many may have expected Momoa to be in front of the camera, his commercial directorial debut is nonetheless welcome. Click the video above to see how he captures in video how he feels about the brand aand how we can get through this with the help of Harley-Davidson motorcycles.
It is hoped his passion for the brand, and fondness for customizing, will resonate well with customers and encourage new buyers to look into the brand.