Royal Enfield opens biggest showroom north of Manila

Royal Enfield Bulacan open for business

Yesterday was a big day for Royal Enfield Pilipinas as they opened the doors of their largest showroom north of Manila – Royal Enfield Bulacan.

The new showroom, which is situated just beside the Meycauayan exit (if you’re coming from Manila), showcases the entire portfolio of Royal Enfield motorcycles together with a large service area and spare parts store.

This also marks a milestone in the brand’s 9-years of existence in the Philippines. It opens just in time as the economy is bouncing back from the effects of the pandemic. Hardcore Brothers Custom Motorcycles, Inc., the exclusive distributor of Royal Enfield motorcycles, has appointed Moto Classica as the dealer of Royal Enfield motorcycles, paraphernalia, and everything Royal Enfield in this side of town.

Vimal Sumbly, Royal Enfield's head of business for Asia Pacific, said that the response from Filipino motorcycle enthusiasts has only shown that there is a great potential for the RE brand to grow here in the country, and in anticipation of such growth, they have opened their third Royal Enfield-exclusive store in the country.

“We have witnessed a great response from motorcycle enthusiasts across the Philippines and the market is showing tremendous growth potential. Motorcycle aspirants in these markets are quickly catching on to the trend of leisure motorcycling. With an intent to further expand our outreach, we have opened our third exclusive store in Bulacan, Philippines. This will get us even closer to our customers and provide easy access to the brand especially in the northern part of Luzon. We have definite plans to increase this further by the end of this fiscal [year],” says Sumbly.

Royal Enfield is perhaps the oldest motorcycle brand in the world that is still in continuous production. From its British roots in 1901, a manufacturing plant was established in Madras, India in 1955 to supply the Indian Army with Royal Enfield motorcycles. Since then, Royal Enfield spearheaded the growth of India’s mid-sized, two-wheeler segment. Royal Enfield motorcycles are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.