Slow sales in India allow Indonesia to take over as Honda's largest market

India – currently the world's largest motorcycle market – has been struggling for some time now in terms of motorcycle sales. Even before the onset of the coronavirus pandemic, sales have been on a downturn, with many blaming the implementation of the new BS6 Standards (Euro-5 emissions regulations), as well as the rising insurance and retail price of new motorcycles.

Indonesia overtakes India as HondaExecutives of PT Astra Honda Indonesia

In Indonesia though, sales haven't increased over the past year. Still, the Indonesians did better than Indians with 4.85-million units sold vs only 4.7-million for the latter. The sales figures for Honda Motorcycle and Scooter India were similar to their 2017 fiscal year. PT Astra Honda, distributors of Honda motorcycles in Indonesia have also registered a drop in sales figures for the fiscal years 2019 and 2020. Still, they managed to outperform India by 150,000 units.


Indonesia overtakes India as Honda

For comparison, annual sales of Honda motorcycles in our country is more or less 500,000 units. The Motorcycle Dealers Association of the Philippines (MDAP) president, Edwin Go, has shared with that Honda's stagnant sales figures here in the country could be the product of their “very conservative” approach toward bringing in new models. Many have noted the Philippines was always the last to receive new Honda motorcycle models in Southeast Asia.

Not far behind, however, is Yamaha with a more aggressive approach of bringing in fresh models, resulting in more sales. These efforts have helped Yamaha attain the number 1 rank in the AT scooter segment.