Canadian recreational vehicle company, Can-Am, announced that they’ll be back in the two-wheeler industry through their new product line that is expected to come out in 2024.
“With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market,” said Jose Boisjoli, CEO of Bombardier Recreational Products.
BRP or the Bombardier Recreational Products – the owner of the Can-Am brand – was originally founded in 1942 as the L'Auto-Neige Bombardier Limitée (Bombardier Snow Car Limited) by Joseph-Armand Bombardier in Valcourt, Quebec, Canada.
Back in the 70s and the 80s, Can-Am was one of the most dominant brands in the North American motocross (MX) and enduro racing scene, winning numerous titles. In 1974, Can-Am was the first manufacturer to sweep the American Motorcyclist Association (AMA) 250cc national MX title with riders Marty Tripes, Gary Jones, and Jimmy Ellis.
New lineup to challenge Harley-Davidson’s Livewire
“This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup to be confirmed to consumers,” adds Boisjoli.
Can-Am has yet to publish the details of their upcoming lineup, but the teaser (video above) highly suggests that the models have the design and dimensions that resemble Harley-Davidson’s Livewire e-motorcycles – hinting at the possibility that some of the models are to challenge Milwaukee’s electric offerings.
Additionally, with their rich heritage in off-road racing, Boisjoli says that their upcoming lineup will also include electric dirtbikes on the menu.
“Many of us have very fond memories of riding the early dirt bike models, and now we look forward to building on the rich history of the Can-Am brand to inspire and impress a new generation of motorcyclists and electric vehicle enthusiasts.”
Can-Am is PRRD’s current ride
Following his injury after a fall from a motorcycle ride inside palace grounds, President, Rodrigo Duterte, who’s an avid motorcycle enthusiast, found himself riding again thanks to Can-Am’s Ryker 3-wheel motorcycle.
According to Sen. Bong Go’s social media post some 2 years ago, the President tried out the parallel-twin, 600 cc version of the Ryker 3-wheeler. According to reports, the Ryker is currently the President's “motorcycle” and rides it whenever he has free time inside palace grounds.