If you're a fan of James Bond, then you're probably familiar with the luxury brand, Aston Martin. But it won't be exclusive to four wheels anymore. Yesterday, Aston Martin announced that it will be collaborating with another iconic British make – Brough Superior – to make “strictly limited edition” motorcycles.
The new lineup of motorcycles between Aston Martin and Brough Superior will be showcased this coming November at the EICMA motorcycle show in Milan, Italy.
Brough Superior – the eponymous performance motorcycle brand created by George Brough in 1919 and resurrected by enthusiasts long after his death – is, like Aston Martin, a luxury brand with storied heritage. Both Brough Superior and Aston Martin have built a reputation for products that strike the perfect balance between performance and design.
As independent companies that bring together the finest materials and craftsamanship to breathe life into their designs, they also revel in their ability to offer bespoke design and engineering solutions. A collaboration between the two brands is perfect match and virtually guaranteed to produce something very special.
The first new motorcycle is the combined vision of Aston Martin Executive Vice President and Chief Creative Officer, Marek Reichman, and Brough Superior CEO, Thierry Henriette, who are both motorcycle enthusiasts.
Thierry Henriette has said that “Aston Martin and Brough Superior are two luxury automotive manufacturers sharing the same passion for exclusive design and performance, the idea of developing a motorcycle in a frame of a close partnership came naturally.”
“This is a fascinating and very popular project for myself and my team. The opportunity to collaborate with Brough Superior has given us the chance to bring our own unique views on how beauty and engineering can combine to create a highly emotive piece of vehicle design. We’re excited about the end result and can’t wait to see the reaction the motorcycle receives when it is revealed next year,” said Reichman.