Yamaha is celebrating its 65th anniversary this year, reveling in over half a century of heritage and innovation.
Yamaha Motor Company was established in July 1,1955. Its first product was its flagship motorcycle, the YA1. The model was lauded due to its signature color scheme and design, combined with lightweight and easy maneuverability, and good start-up performance. It wouldn’t take long for them to enter the racing scene and become a banner of excellence that continues to this day.
The constant transformation of the company in every era, producing instruments, power products, generators, marine engines, boats, industrial robotics, and unmanned vehicles, has allowed it to reach every kind of customer everywhere; connecting with them to this day.
Now, with the world’s industries seemingly come to a halt, the brand continues to keep every individual moving forward. With this new change experienced by all, it has substituted grand ceremonies for intimate appreciation; recognizing every innovation since the 50’s whose delicate details remain in the character of products that are enjoyed today.
The Philosophy of “Kando” to enrich lives is exemplified by continuing to provide excellent service and passionate dedication to each customer; moving forward by appreciating its heritage — to reinvent, rediscover, and redefine the way one can move.
This is how Yamaha celebrates. By exhilarating hearts towards a new tomorrow.