Suzuki Philippines opened its fourth regional office in Cebu to enhance its spare parts delivery to customers and dealers and, at the same time, ensure swift delivery of parts needed by motorcycle and marine customers faster, particularly during critical situations.
Suzuki Philippines unveiled its Spare Parts Warehouse in Cebu as a testament to its commitment to delivering the best satisfaction to its customers and dealerships.
The 450 square meter Suzuki Philippines’ Spare Parts Expansion in Cabancalan, Mandaue, Cebu City was completed this month and will provide a more reliable service offering for Suzuki customers in the Visayas Region by enabling quicker parts delivery which enhances uptime within the current competitive business landscape.
“The Cebu Parts Warehouse also allows us to rebalance part stocks in the Visayas from the central distribution Center in Laguna,” said Suzuki Philippines General Manager for After-Sales Division – Mr. Tamotsu Shimizu, to describe the opening of the regional warehouse.
He added, “Stock availability is our commitment to our Visayas Dealers; and moving parts closer to our valued customers is a major step to providing more than satisfactory, Suzuki after-sales service.”
Indeed, establishing a spare parts warehouse in Cebu is a strategic move as Cebu’s economy is partly driven by wholesale and retail trade, repair of motor vehicles, and motorcycles, according to data from the Philippine Statistics Authority – Region VII Visayas office.
The wholesale and retail trade, repair of motor vehicles and motorcycles accounted for 25.0 percent of Cebu’s economy in 2020, or nearly Php 67 billion. According to Suzuki, the strategic location of the facility supports the different Suzuki Dealerships across the Visayas Region and enables the company to provide all parts needed by motorcycle and marine customers faster, particularly during critical situations.
With the critical expansion and renovation of the Cebu Parts Warehouse facility, Suzuki could extend its vital service and support to its customers within the region.
Same day delivery
The supply of Suzuki Genuine Parts on time is critical to keeping Suzuki’s valued customers satisfied and happy. Suzuki Philippines’ After Sales Service has elevated service and customer satisfaction through fast delivery to achieve this goal.
In December 2021, Suzuki piloted the Spare Parts Same Day Delivery Program for its Motorcycle and Automobile Dealers located within a 75 km radius of SPH Laguna Warehouse. This service of the expanded delivery system for parts will address all concerns across the Visayas Region, especially for the After Sales warranty concerns, the company added.
More importantly, Suzuki’s positioning of its spare parts and facility in the Visayan region comes at a critical period when the domestic motorcycle market slowly recovers after the “deep loss” in 2020 and as the economy faces the post-pandemic challenges of mobility and social distancing.
With the easing of travel restrictions and all economic, business, and even school activities returning to in-person undertakings, the volume of vehicles on the streets is expected to increase.
In this New Normal environment, Suzuki encourages the public to embrace motorcycles as the best alternative for these problems because these two-wheel rides offer the most practical, economical, convenient, and efficient way to travel.
Suzuki’s current office is located at J.A.C. Bldg. in Cabancalan, Mandaue City. The group has since grown to complement the rest of the team alongside Motorcycle Sales. And now, with the addition of a Distribution Center to the region, customers can now more confidently rely on Suzuki for efficient, convenient and reliable service support in the Visayas for their Suzuki motorcycles.