Italian motorcycle manufacturer and Chinese industrial giant, Loncin Motor Co., Ltd., have entered into a long-term strategic partnership agreement, that includes the development of an all-new MV Agusta motorcycle lineup with displacements between 350-500cc.
This new partnership will mean that Loncin will be producing MV Agusta-designed motorcycles in China, making the MV Agusta brand more accessible to the emerging markets, particularly in the Asian region. The new motorcycle lineup from MV Agusta will become available in showrooms by the end of 2021.
The company objective is to expand access to the MV Agusta brand and drive incremental sales – both of the new, smaller-displacement motorcycles and of the current MV Agusta product range of 675, 800 and 1000cc.
“Our target is to reaffirm our leadership in the production of upper-premium motorcycles, while also enlarging our customer base by offering a broader range of products without compromising our distinctive design and performance,” said MV Agusta CEO, Timur Sardarov, said in a statement
The new partnership will not be limited to the production of smaller-displacement MV Agusta motorcycles by Loncin. Through MV Agusta's Cagiva Research Center, its state of the art design and engineering center located in San Marino, the company will help Loncin develop motorcycles for its premium brand VOGE, which will offer mid to large capacity motorcycles (800-1000cc) in the future.
“The conclusion of the strategic agreement is conducive to Loncin’s and MV Agusta's joint response to the changes in global market demand and to the coordinated development of both sides. Loncin will use advanced manufacturing resources and Chinese market knowledge to help MV Agusta expand its product line and enhance product competitiveness,” said Yong Gao, president of Loncin Motor Co., Ltd.
“We are looking forward to grow with the right partners and the right products, making sure that our clients enjoy the larger choice of models, all of which share the same DNA and MV Agusta pedigree,” Sardarov added.
MV Agusta, originally Meccanica Verghera Agusta, is a motorcycle manufacturer that was founded in February 12, 1945, in Cascina Costa, near Milan, Italy. The company manufactured small-displacement, 125 to 150cc café racer-styled motorcycles throughout the 1950s and 1960s. The MV Agusta company was notable for its successful motorcycle racing department and multiple Grand Prix motorcycle racing world championships. With the stunningly beautiful and in limited-number motorcycle models that MV Agusta makes, many consider these as “the Lamborghini of motorcycles”.