BMW and Kuya Kim team up for road safety

Kim Atienza and BMW Motorrad PH renews partnership for road safety

Yesterday, October 3, 2022, SMC Asia Car Distributors Corp. – the official importer and distributor of BMW Motorrad in the country – and Petron Corporation, partnered once again with Kuya Kim to promote the spirit of adventure riding and at the same time create more awareness for the brand’s Rider Education and Road Safety advocacies.

Here in the country and perhaps in any country that has a significant number of Filipinos, the name “Kuya Kim” is a household name. Born Alejandro “Kim” Atienza, “Kuya Kim” as many would call him, has been in the broadcasting industry since the early 90s.

He is recognized for his famous trivia stints on television and radio, especially on his own show, Matanglawin. Aside from his experience in the entertainment industry, Kuya Kim also served in public office in the 5th District of Manila City.

Unbeknownst to many, Kuya Kim is also an avid collector of motorcycles and is a motorcycle rider himself and has championed advocacies on road safety.

“With Kuya Kim as our partner in building the community, we are not only expanding our riding groups, but we are also spreading our cause to create riders that advocate for proper rider education and road safety through his various platforms. We are also happy to once again partner with Petron Corporation, to help Mr. Atienza experience the full potential of his BMW R 1250 GS Style Rallye,” said Spencer Yu, president of SMC Asia Car Distributors Corp.

“Owning a BMW motorcycle has always been a dream of mine, ever since I saw the BMW R 50 in my neighbor’s garage. It has the power and the performance that really makes riding a joy. Thankfully, BMW Motorrad in the Philippines enabled me to own the BMW R 18 last year. To go along with my modern cruiser, BMW Motorrad and Petron Corporation will fuel my new adventures with the R 1250 GS Style Rallye, which I’ve been eyeing for quite some time,” said Kim Atienza. 

“Petron is one with Filipino riders in their passion for exciting adventures on the road. We know how the quality of fuel and lubricants enhances the experience of each rider. With our partnership with Kuya Kim, we want other riders to have a look at the Petron experience—unmatched power, peak performance, and smooth rides.  We are glad to welcome Kuya Kim to the Petron family.  Rest assured, wherever his road ventures take him, there will be a Petron station to greet him,” says Lemuel Cuezon, Assistant Vice-President, Marketing Division Head of Petron Corporation.

The exciting partnership was forged at the BMW headquarters at RSA Motors Greenhills during an intimate Ceremonial Contract Signing event. Present at the event were representatives from SMC Asia Car Distributors Corp. and Petron Corporation, two subsidiaries under the San Miguel Group.