Ducati reopens museum and factory to visitors

As the world is getting back on its feet, many industries are also reopening, especially those in the tourism sector. Starting today, fans from all over the world can relive Ducati’s rich history as the Bologna-based manufacturer reopens its museum and factory doors to the public.

You can tour Ducati’s factory and museum for PHP 1,816 image

The Ducati Museum will be accessible from Monday to Sunday, 9:00 AM to 6:00 PM, with one closing day on Wednesday. In the halls of the Museum, located in the heart of the Ducati factory in Bologna, visitors will be able to discover the most iconic racing and road bikes that have made the history of the brand, along with many unique anecdotes and details.

The tour inside the Ducati Factory, which allows enthusiasts to live the unique experience of walking through the production lines and observing what happens in the factory where the Ducati motorcycles take shape, can be booked every Monday, Tuesday, Thursday, and Friday with two rounds of visits, the first at 9:30 AM and the second at 3:30 PM.

The ticket price for admission only to the Ducati Museum is EUR 17.00, while the ticket with combined entrance to the Ducati Museum and guided Factory tour will set you back EUR 32.00, or roughly PHP 965.00 and PHP 1,816.00, respectively. Both routes are subject to limited admission with reservations required online only. Furthermore, until further notice, it will be mandatory to wear a surgical mask and respect the interpersonal safety distance of at least 1 meter for the duration of the stay.

You can tour Ducati’s factory and museum for PHP 1,816 image
On the occasion of the full reopening of the Museum, starting from April 23, 2022, the exhibition will be enriched by a new addition: the original and legendary Paul Smart’s ‘750 Imola’. To celebrate the 50th anniversary of the victory of the legendary rider at the 1972 Imola 200 Miles race, his bike will be added to the 42 motorcycles already present in the Museum for a limited period of time.

With this temporary exhibition, Ducati wishes to pay homage to a milestone in its motorcycle heritage and recall the memory of an extraordinary and exciting race, which forever marked the unique and profound bond between the British champion and the Borgo Panigale company.

Don’t have the funds to go to Europe and tour the Ducati museum? No problem! A new FREE virtual tour will also be available on the Ducati website from April 21, 2022, which further enriches the Borgo Panigale Experience’s digital offer. In this new mode, it will be possible to independently explore some areas of the Ducati factory, from the entrance to the Visitor Centre to all the halls of the Museum. 

You can tour Ducati’s factory and museum for PHP 1,816 image

Finally, “Online Journeys”, the virtual guided tours that allow you to discover the history and production areas of Ducati, through a real remote guided tour, remain available by reservation. To book an Online Journey, you can contact [email protected].