Yamaha Motor Philippines, Inc. shows its support for street art and creative expression in its latest project made in collaboration with the Bonifacio Art Foundation, Inc.
A mural was created on the W Global Center at 30th Street cor. 9th avenue in Bonifacio Global City. It features the very core of the Mio campaign, “What’s your culture?’
Each frame of the mural is arranged to resemble a textile type look, utilizing the concept of "weaving" and how different narratives are intertwined and part of a bigger picture. The circular nature of the layout aims to visualize how everyone in the community, despite their different culture, could be of service to one another. The Mio Motorcycles were integrated with each frame to showcase their integral role in our everyday lives. They play a big part in ‘Rolling Out A Better World’, the mobility it serves helps the community to move forward especially during the new normal.
The mural isn’t just a display to advertise Yamaha’s products, it’s a testament that the ride will always persevere. In a new world, your culture will always stand out.
Yamaha has chosen street art to express this because each Yamaha motorcycle is art in motion, with passion felt in every rev. See it for yourself in Bonifacio Global City and find out what’s your culture.