At this year’s Inside Racing Bike Fest (IRBF), Yamaha came at Philippine audiences in full throttle with a number of major presentations. Visitors were treated to demonstrations of the MOTOROiD concept, the launch of the new XMAX, the roll-out of the “We Are Mio” campaign, and the announcement of the nationwide Yamaha Club Tour.
The remarkably futuristic MOTOROiD concept was present on Yamaha’s stage with regular demonstrations going on throughout the weekend. Kinji Asamura, Project Head of Yamaha Innovation Center, was present to show audiences the futuristic motorcycle. He exhibited MOTOROiD’s counterweight battery pack and swingarm (built around around Yamaha’s proprietary AMCES axis), haptic robotics, facial recognition, gesture reading, and autonomous capabilities.
Yamaha launched the newest model from the company’s line of maxi-scooters. The XMAX is powered by a liquid-cooled, 4-stroke 299 cc single-cylinder engine. The automatic scooter comes with standard ABS, a fuel capacity of 13 L, LED lighting, lockable onboard storage, and a 12V port for charging small devices.
Celebrities like Nadine Lustre, Drew Arellano, Matteo Guidicelli, and BoybandPH were revealed as “Miollennial" brand ambassadors for Yamaha’s new “We Are Mio” campaign. The trendy spectacle further solidified the Mio as Yamaha’s flagship scooter targeted at the Filipino youth.
Also announced was the impending nationwide Yamaha Club Tour De Rev, which will take advanced riders around Luzon, Visayas, and Mindanao. Registration is done on the Yamaha Club website (www.yamahaclub.com.ph). The event is sponsored by Petron, Customer Care Products, Racing Boy, Motowornld, and Universal Robina Corporation.
The recently concluded Inside Racing Bike Fest was held at the World Trade Center Metro Manila (WTCMM) in Pasay City from March 23-25, 2018.