Even before the current pandemic, historic British brand, Norton has been having trouble staying afloat. Faced with financial troubles, it was put into administration before being bought by India’s TVS. Now under new management, Norton is finally back on track, and is actually set to introduce a new model soon.
That new model is the Atlas. First announced in February 2019, the middleweight scrambler was envisioned to open up a new market for the brand that only used to offer naked and supersport models. Unfortunately, it hasn’t seen progress since.
Now it seems Norton’s new owners are keen to expand Norton’s presence and market reach with this unique product.
The Atlas is powered by a 650cc, 270-degree parallel twin. It produces 84 PS and 64 Nm of torque. Perhaps its most desireable trait is its distinct growl for those who were fortunate enough to hear it. The only other figures Norton released are its dry weight of 180kg and its seat height of 824 mm.
The Atlas is offered in two versions, the stripped down Nomad for short but thrilling rides, and the touring-oriented Ranger, fitted with aluminum panniers and protective equipment.
So far, Norton has only said it will be available in 2021 but no word on when exactly. Those interested may fill out a form on their site. Bear in mind that this may be intended for UK-based customers only for now.
