After four years of “courtship”, Triumph Motorcycles is now officially represented in the Philippines and will be under the Autohub Group, current distributor of Vespa and UM Motorcycles in the country.

“We're very proud to announce that the Autohub Group will be the exclusive distributor of Triumph Motorcycles in the Philippines,” said Willy Tee Ten, President of Autohub Group. Besides motorcycles, the autohub group is also the exclusive distributor of premium car brands like Mini, and Lotus, as well as high-end marques like Rolls-Royce and Pagani. Autohub was chosen out of the 9 potential candidates applying for Philippine distributorship.

Triumph Motorcycles now officially distributed in PH imageFrom left: Sammy Montecastro, Triumph Philippines General Manager, and Willy Tee Ten, Autohub Group President.


Serving as General Manager of Triumph Motorcycles Philippines will be Sammy Montecastro who said that they will be bringing in the whole Triumph motorcycle lineup, spanning 14 models in four segments, each with several variants, including the largest-displacement motorcycle in production today, the 2,500cc Rocket 3.

They've also confirmed that since the motorcycles will be imported from Triumph's 17-year-old Thailand factory and taking advantage of ASEAN Free Trade Area agreements or AFTA, the Triumph units from Autohub Group will be more competitively priced than other premium motorcycles available in the Philippines today.

Triumph Motorcycles now officially distributed in PH imageFrom left: Sammy Montecastro, Triumph Philippines General Manager, and Willy Tee Ten, Autohub Group President.

Tee Ten added that Triumph bikes are especially well suited for Filipinos of short stature owing to their low seat height that allows riders to keep their feet flat on the ground.

With aggressive dealer network partnerships already in the pipeline, Autohub hopes to have showrooms opening soon in Bonifacio Global City, the Visayas and the Mindanao regions.

When asked about the servicing of current Triumph models acquired through other sources, Sammy happily answered that they will accommodate these bikes, including collector's Triumph bikes from the '40s, '50s, '60s and so on. Parts for these vintage bikes will also be available through them. Triumph Philippines encourages current Triumph owners to already register their motorcycles in their system in order to ease servicing of their bikes in the future.

Triumph Motorcycles is currently the third-largest motorcycle manufacturer in Europe, after KTM and BMW. Triumph also traces its roots back to 1902 when they produced their first motorcycle in Coventry, England.

Triumph Motorcycles Philippines will open its first showroom at the location of the current Lotus Cars Manila in Greenhills, in January 2020. Pre-orders could be arranged by visiting the nearest Autohub dealer near you.

Official sales of triumph motorcycles will begin in December this year, while the official launch of the brand will be on January 2020.