Suzuki UK promotes riding motorcycles to work as safer

Suzuki UK highlights social distancing aspect of motorcycle riding

Suzuki UK backed the country’s Motorcycle Industry Association campaign to switch to motorcycles or scooters for commuting.

As the UK eases its lockdowns and begins to allow employees to return to work, it is also discouraging the use of public transport to reduce the likelihood of spreading the virus. Its message: “Consider all other forms of transport before using public transport.”

The country’s Motorcycle Industry Association echoed the government’s travel advice with its own campaign to highlight how motorcycles can reduce reliance on buses, trains, and other forms of public transport.

“Instead of packing into carriages and coaches and increasing potential exposure to the coronavirus, commuters on a motorcycle or scooter can enjoy a safer, socially-distant journey to work, while also reaping the other benefits it has to offer too. Congestion is a thing of the past, with the ability to filter through queuing traffic, while hugely impressive mpg figures make a mockery of ticket prices… It’s also more fun,” said Suzuki in its campaign.

“Naturally, we’ve known about the benefits of commuting via motorcycle for a long time, but it seems now more than ever there is a real incentive for people to move away from other forms of transport and consider the positive effects motorcycling can have on their commute and well-being,” said Suzuki GB’s national motorcycle marketing manager, Ian Bland. “While the motorcycling community is very social, the act of riding is socially-distant, helping comply with government advice at this time. It’s also economical, affordable, and practical, and we are committed to encouraging new riders to discover those benefits for themselves, along with our industry partners.”

In the Philippines, several brands and dealer groups have also promoted riding a motorcycle to work as an alternative. The government has recently allowed some forms of public transportation to operate again, however, many of them are at reduced capacity, making commuting much more difficult for the average person than it was before.