Pilipinas Shell joined the World Motorcycle Day on June 21 in unity with motorcyclists around the world. The petroleum corporation celebrated the World Motorcycle Day last June 21 with the country’s motorcycling community. Each motorcyclist who gassed up in selected Shell mobility stations across the Philippines got 1 free liter of Shell Advance AX7 motor oil.
During World Motorcycle Day, more than 5,000 motorcyclists received their free liter of Shell Advance AX7 motor oil after fueling up with PhP150 worth of Shell V-Power gasoline. Shell Advance AX7 is a semi-synthetic oil designed to offer a smoother ride and increase fuel efficiency.
Shell recognizes how motorcycles have become relied upon as a form of personal mobility in just the past couple of years. This became even more evident during the pandemic as it became one of the main modes of professional transport.
In response, Shell launched the Shell Bida Biker fuel lanes last March 2020, which was a first in the country. Shell pioneered the establishment of these lanes in select Shell stations to cater to all motorcycle riders, offering them a combination of premier fuel products as well as free services, like helmet and motorcycle seat cleaning.
During the celebration, some retailers of Pilipinas Shell mobility stations nationwide also dressed up the sites to reflect the motorcycle community culture, while offering premium items such as Shell fuel vouchers, biker accessories, and helmets for bikers the whole day to complement the national promotion.