Rudratej Singh, President of Royal Enfield, has recently been quoted making the announcement that electric motorcycles may be in the company’s future.
“Royal Enfield has several projects in the pipeline and the electric platform is one of them. We are in an investment phase in the project where we have a team that is working on different ideas and concepts with a long-term focus. We will disclose our plans at an appropriate time,” said Singh.
In a past conversation with Autocar India during EICMA 2017, Royal Enfield CEO Siddhartha Lal discussed the company’s willingness to adapt. He did not rule out electrifying motorcycles, citing R.E.’s new technology centers in Chennai and the UK.
“Of course, we will evolve, learn and understand the market. There are seismic shifts which are going to happen. Cities are bursting, mobility is changing, connectivity of vehicles and internet of things is happening, and electrification is on the anvil. We would be fools to just put our heads in the sand and say, ‘Look this is all that Royal Enfield is about,’” said Lal in an interview.
“Royal Enfield, therefore, has to evolve what it's about – what we now call ‘keeping riding pure’. If that means an electric vehicle, we will, when the time comes. But for now, and the foreseeable future, for this brand and this style of vehicle, we do believe that it is this simple, pared-back, heritage-driven, accessible motorcycling that's missing in the world. This is the path that we're on right now.”
Royal Enfield wants to maintain the philosophy of accessibility and daily versatility. Although the retrospective reputation of the brand will remain strong, the company has been ready to expand its design and engineering ambitions past purely heritage-driven products.
An electric Royal Enfield bike is not expected in the near future. R.E. is currently focusing on the challenges of global market distribution, the release of the 650cc twins, and updating existing models for stricter emission regulations.