Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the opening of its brand-new exclusive store in Lipa City, Batangas. The new exclusive store is located at Pilahan St., Barangay Sabang, Lipa City, Batangas and will further help in enhancing accessibility for customers in the Philippines.
Royal Enfield has become one of the leading mid-size motorcycle brands globally with a unique history of building evocative motorcycles. Customers and motorcycle enthusiasts in the Philippines can now experience this rich legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at the exclusive store. Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience.
The Royal Enfield- Lipa store, with access to great beaches and potentially off-road tracks, will be a great avenue for riders into the rider's way of life. Known as the “Little Rome” of the Philippines, Lipa is known to have a diverse population and eclectic mix of people that also share a common love for all things historic. In the Philippines, this will be the 7th exclusive store to be added to the existing network of Royal Enfield showrooms. With stores in Quezon City, Bacoor, Pasig, Davao, Cebu and Dumaguete, Royal Enfield now have a solid footprint in the country.
Speaking about the launch of this brand new exclusive store, Anuj Dua, Head of Business for Asia Pacific, Royal Enfield, said, “It has been our constant endeavor to build greater accessibility for discerning customers and widen our footprint in the Asia Pacific region. We have witnessed significant demand across key markets in the Asia Pacific region, the Philippines is a perfect example of this. Being one of the fastest-growing two-wheeler markets in the world, the country has shown tremendous potential for growth and is poised to become a huge market for the middle-weight motorcycle segment. Motorcycling aspirants here are quickly catching up on the trend of leisure motorcycling. With an intent to significantly expand our reach and build a robust network, we are happy to announce the launch of a new store in Lipa City. The new motorcycle line-up of motorcycles by Royal Enfield are perfectly suitable for a market such as the Philippines which has a huge upgrader and commuter population. We are confident that we will soon see the next phase of growth in the Philippines and we have plans to further increase our accessibility in the region.”
The new Royal Enfield store will provide existing and potential customers with all things Pure Motorcycling under one roof. This includes motorcycles, spares, service and genuine motorcycle accessories. Royal Enfield operates in the Philippines through Hardcore Brothers Custom Motorcycles Inc. which is the exclusive distributor of Royal Enfield motorcycles.
“This partnership with New Nemar is a milestone as it opens bigger opportunities for the brand and making Royal Enfield accessibility for new and old clients a welcome development. The dealer team is well trained by us and their aggressive stance in the market compliments our style of prioritizing the big community we have established”, says Jimmy Barinaga, President and CEO of Hardcore Brothers Custom Motorcycles Inc.
Hardcore Brothers Custom Motorcycles Inc. has been one of the pioneers in the custom motorcycle domain and has been the exclusive distributor of Royal Enfield motorcycles in the country since 2012.