Royal Enfield – a motorcycle manufacturer which traces its roots back to 1901 – has recently inaugurated its fourth Complete Knock-down (CKD) facility in the world. Located in Brazil’s Amazonas state, the new facility is the newest in the world after Thailand, Colombia, and Argentina.
This is a significant step forward in Royal Enfield’s plans in Latin America and reiterates the brand’s commitment to the region as Brazil is a strong market for Royal Enfield.
“Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. With markets like the Americas region, Europe, and the Asia-Pacific growing significantly, it has been our strategic intent to be closer to these markets and grow the business,” says Royal Enfield CEO, B Govindarajan.
With an assembly capacity of more than 15,000 units per year, the local assembly unit in Manaus is a state-of-the-art, modern facility that will cater to the growing demand in the country. The facility will engage in the local assembly of the entire line-up of Royal Enfield motorcycles, including the new Classic 350, the Meteor 350, the Himalayan, and the 650 twin motorcycles, Continental GT, and the Interceptor. With this setup, Royal Enfield can now ensure seamless and quicker delivery timelines for motorcycles in Brazil.
“We have seen a growth of more than 100% since 2019 here in Brazil. We are very happy to launch our fourth CKD facility globally here in Brazil and this is a testament to our commitment to the region and the market potential, and to our growing community of riding enthusiasts in the market. We are confident that this facility will help us grow the mid-segment market here in Brazil while enabling us to efficiently cater to the growing demand,” added Govindarajan.
Brazil has been a critical market for Royal Enfield since the brand’s market foray in 2017. Having made significant strides in the country and across the entire Americas Region, Royal Enfield is now among the top five players in the mid-size motorcycle segment in markets such as Brazil, Argentina, Colombia, Mexico, and North America. With a burgeoning consumer base and a significant retail network in the region, the new local assembly unit will be a critical boost for business growth in the Latin America Region.
