Royal Enfield is now 10 years in the country

Royal Enfield (RE) – perhaps the longest-running motorcycle brand that is still in continuous production, is celebrating its 120th founding anniversary this year. Coinciding with the milestone, Hardcore Brothers Custom Motorcycles, Inc., – the exclusive distributor of RE motorcycles here in the country – is also celebrating the brand’s 10 years of existence in the Philippines.

The marquee brand was first launched 10 years ago at the bikes & blues bar,  The Roadhouse- Manila Bay.

Royal Enfield celebrates 10 years in the Philippines image

The brand widely gained recognition for its reliability after Royal Enfield riders participated and successfully finished in the BOSS Ironman Challenge of the same year. Soon after, Royal Enfield motorcycles also cemented their reputation in fuel efficiency as they took the top three spots in the 400cc to 600cc category of the Petron Saferun 2012.

“Because of its extensive history and unmatched heritage, Royal Enfield has a cult following among classic motorcycle enthusiasts around the globe.  Here in the Philippines, we have gained a new breed of loyal customers by demonstrating that Royal Enfield bikes are reliable, fuel-efficient and versatile” shares Jimmy D.L. Barinaga, President and CEO of Hardcore Brothers Motorcycle Custom Inc., a motorcycle distributor that’s been in the industry for a decade and a half now.   

Royal Enfield celebrates 10 years in the Philippines image

“Of course, there’s also the rockstar styling that’s hard to resist,” he added. To put his money where his mouth is, he was part of the first Filipino Royal Enfield riding team who successfully rode the world’s highest pass and challenging roads of the Himalayas in Khardung-la, India in 2017. An avid motorcyclist himself, Barinaga was also one of the riders in the 2012 Saferun. 

Currently on offer in Royal Enfield Philippines’ stable is the Interceptor 650, the Continental GT 650, the Himalayan, the Meteor 350, and the recently launched all-new Classic 350. To cater to a wider range of riding lifestyles, Royal Enfield is scheduled to unveil new motorcycle models every quarter, up to the end of the year.  

Royal Enfield has official dealerships in Quezon City, Bulacan, Tiendesitas-Pasig, Cebu, Cagayan de Oro, Dumaguete and Davao, with satellite stores in Butuan, Dipolog, Kidapawan and Tacloban. A Royal Enfield dealership in Bacoor, Cavite, is also set to be inaugurated this summer as they aim to have a total of twenty official dealerships by year-end.

More adventures await

Royal Enfield celebrates 10 years in the Philippines image

As part of their 10th-anniversary celebrations, Royal Enfield will hold the first Manila leg of the Royal Enfield Himalayan Trail School at the MX Messiah Track on the 27th of February 2022. This event is exclusive to Royal Enfield Himalayan owners. They will also be staging the Royal Enfield presents Adventure Rally in April, which is open to riders of all brands. You may visit the Royal Enfield official social media page for details.

Hardcore Brothers Motorcycle Custom Inc.

From the humble beginnings 15 years ago, founded by Jimmy D.L. Barinaga and his wife, former music label executive Flerry de Leon, established Hardcore Brothers Custom Motorcycles Inc. in 2007. The company was the official local distributor of West Eagle and Easyriders products of Japan, eventually becoming a leading authority in motorcycle customization. For fifteen years now, Hardcore Brothers has been one of the staples in the Philippine motorcycle scene.