MV Agusta, the famed Italian brand of premium performance motorcycles, held its local brand launch on April 30, 2019 at XYLO at The Palace in Taguig City. While MV Agusta has technically been present in the country for five years, the brand has announced its revival and reintroduction to the Philippine market through local distribution partner Motostrada. At the venue, MV Agusta showcased numerous bikes in a “techno-renaissance motorcycle art show” celebrating the brand’s rebirth. Pricing for the new models will be revealed soon.

MV Agusta returns to the Philippine market in full force image

Since last year, MV Agusta has gone through some major changes. It has welcomed a new CEO, Timur Sardarov, and its network of dealers and importers has been restructured. MV Agusta and Motostrada filled the nightclub with their exquisite Italian bikes. Near the entrance sat an F3 RC (Reparto Corse), a three-cylinder supersport for the track — available in both 675 cc (132 PS and 71 Nm, max) and 800 cc (153 PS and 88 Nm, max). 

MV Agusta returns to the Philippine market in full force image

Then there was the F3 675 — the 675cc three-cylinder, middleweight sport bike rated to make 127.8 PS at 14,500 rpm and 71 Nm of torque at 10,900 rpm. The F3's exhaust note has become rather notorious; the sound of one of these zooming by at full throttle is sonically unique.

MV Agusta returns to the Philippine market in full force image

The Dragster 800 RR streetfighter managed to look mean and muscular, even at a standstill. Its 798cc three-cylinder making 140 PS at 12,300 rpm will take you places quickly while 87 Nm of torque will smoke folks when the light turns green.

MV Agusta returns to the Philippine market in full force image

The Brutale 800, also powered by the 798cc triple, was in the center of it all. MV Agusta’s naked bike has been one of the brand’s most popular staples since its introduction in the early 2000s. Advanced, robust, stable, and formidable… It makes 110 PS at 11,500 rpm and 83 Nm of torque at 7,600 rpm.

MV Agusta returns to the Philippine market in full force image

The Turismo Veloce 800 Lusso is MV Agusta’s answer to luxury sport touring, rated to make 110 PS at 10,150 rpm and 80 Nm of torque at 7,100 rpm. It’s packed full of high-end features and electronics — falling between the base Turismo Veloce 800 and the top-spec Turismo Veloce 800 Lusso SCS.

MV Agusta is a prestigious marque with a rich, historically successful racing heritage. These motorcycles are quite exquisite — with head-turning modern Italian designs, lots of power, and tons of character. Allow me to digress, but I can't help but wonder what MV Agusta will eventually replace its four-cylinder F4 superbike platform with. The F4 line ceased production after two decades last year with the final, ultra-limited F4 Claudio.

MV Agusta returns to the Philippine market in full force image

MV Agusta’s brand new showroom in Caloocan City will open its doors by the end of May 2019. A second showroom will also be built to serve Metro Manila later this year. Judah Sangaran, MV Agusta's Head of Sales Far East, assured the audience that every single motorcycle on the official website will eventually be made available to the Philippine market — including all limited-edition models like the blood red Brutale 800 RR Lewis Hamilton, the crazy Brutale 1000 Serie Oto, the super special F4 Claudio, and more (better place your orders now before these limited stocks run out). Existing MV Agusta owners are also invited to have their motorcycles serviced at the Caloocan location. 

“This evening is all about rebirth. A renewed vow,” said Motostrada CEO, Emmanuel Lu, at the launch. “We believe that our commitment is not just about building motorcycles — it is, in fact, creating motorcycle art. The night is just the beginning of the many journeys that we’ll have with all of you.”

“After quite a number of years, we have finally arrived in the Philippines with a beautiful showroom in Caloocan, and an exclusive MV Agusta store will be open by July this year. MV Agusta has come a long way in these last five years,” said Judah Sarangan. “We have a new CEO, Mr. Timur Sardarov since November 2018, and with his leadership together with the President, Mr. Giovanni Castiglioni, we have tremendously improved our spare parts availability and delivery, and production of our bikes are on a rise.”