MV Agusta has announced two new color schemes for its much acclaimed neo-retro superbike, the Superveloce 800. The success of the bike, translated into unprecedented requests to kick off the restart of production at the Varese historic headquarters after lockdown. It also warranted re-evaluation in terms of aesthetic choices, allowing customers to choose from a variety of eye-catching, stylish liveries. To select the most attractive combinations, MV Agusta designers listened to its biggest critic: MV Agusta’s fans.

MV Agusta hears fans, adds 2 new colors for the Superveloce 800 image

Adrian Morton, Design Director at MV Agusta’s Research Center CRC, confirms this customer-oriented approach: “Following the presentation of the Superveloce 800 in Milano, we took on board feedback from both the public and importers and decided to create two color schemes, both with a gold-finish frame, that accentuate the neo-retro theme, highlight the curvaceous styling and align the models to our brand values.”


The first color variant carries MV Agusta's classic corporate colors – Ago Red and Ago Silver – alluding to the first racing motorcycles developed by MV Agusta that dominated the Gran Prix racing scene for years. The gold wheels and frame details are inspired by thoroughbred Italian racing machines from the past to create a rich, distinctive, personalized feel far beyond the average production of motorcycles.

MV Agusta hears fans, adds 2 new colors for the Superveloce 800 image

The second color variant is Metallic Carbon Black and Dark Metallic Matte Grey with matching gold detailing on both the wheels and frame. This combination of colors provides a sophisticated sober feel, synonymous with Formula 1 racing of the 70s, that provided a rich yet restrained alternative to the corporate MV Agusta colors.

Serie Oro

MV Agusta hears fans, adds 2 new colors for the Superveloce 800 image

The limited-edition, 300-unit only Superveloce 800 Serie Oro (pictured above) is also offered by MV Agusta, with order books opened as early as June of last year. Just this month, MV Agusta has started production of the Superveloce 800 Serie Oro, 2 years after it was first shown to the public. The top-of-the-line Gold Series is offered at €28,240 or roughly about PhP1.6-million (or possibly more than PhP2-million with taxes and duties).