Dior and Vespa collaborate on new 946 scooter

French fashion house, Christian Dior, and iconic Italian scooter manufacturer, Vespa, have recently collaborated to create the 946 Christian Dior.

Vespa and Dior, which were both founded in 1946, have a common desire to inspire an innovative, bright, and creative vision of the world. Today more than ever, the collaboration between Dior and Vespa reinvents the spirit of freedom, movement, and expression underlying the two brands.

This new version of the Vespa 946, was designed by Maria Grazia Chiuri, the creative director of Dior women's collections. This exclusive 946 will be produced in Italy only, and Vespa boasts that “it will be produced with care, dedication, and precision of a fashion studio.”

The 946 Christian Dior features the Dior Oblique motif which was originally designed by Marc Bohan in 1967. The motif is applied to the saddle, a top case specially designed to be fixed to the luggage rack, and a helmet to complete the exclusive line of accessories.

Serving as escape symbols to new horizons, these limited edition creations will be available from spring 2021 in Dior boutiques around the world and subsequently in selected Motoplex flagship stores of the Piaggio Group.

Vespa 946

The Vespa 946 is perhaps one, if not the most expensive scooter in Piaggio’s lineup. Originally introduced back in 2013, the 946 was inspired by the retro-futurist Vespa Quarantasei (46 in Italian) concept and is powered by either an air-cooled, single-cylinder 125 or 150cc engine.

In 2018, MotoItalia Philippines, Inc., distributor of Vespa motorcycles in the Philippines presented the Vespa 946 Red, with a retail price of PhP777,000. Along those lines, we can expect the Vespa 946 Christian Dior to be similarly priced, if not more expensive.

946 limited edition vespa