Respect for rules starts at a very young age

The Metro Manila Development Authority (MMDA) teams up with Sesame Street to teach children about road safety, proper waste management, and how to become better, more disciplined citizens of the Metro. Sesame Workshop, the non-profit educational organization behind the daily iconic children's show, partners with MMDA for a three-year educational campaign for children that was launched at the Children's Road Safety Park in Malate, Manila on March 18.

This partnership aims to help children and their families learn about road safety, environmental consciousness, and being prepared in times of emergencies in the context of MMDA's functions. MMDA believes that Sesame Street is the ideal partner for this endeavor since the show pioneered the educational program format for kids.

“We are very excited about this initiative which focuses on children, the future citizens of Metro Manila. It is everybody's responsibility to teach kids respect for the rules and compassion for the community and we at the MMDA are proud to be with Sesame Workshop at the frontline of this endeavor. We hope that through our line up of activities under this partnership, the kids will carry out these lessons throughout childhood and into their adult lives as well.” said MMDA Chairman Danny Lim.

“For the last 50 years, Sesame Street has brought the life-changing benefits of early learning to children around the globe,” said Will DePippo, Director, Asia Pacific for Sesame Workshop. “We're proud to partner with MMDA on a campaign where Elmo, Cookie Monster and Big Bird are helping to deliver educational messages in a fun and engaging way for children and their families.”