Yamaha Motor Philippines Inc., (YMPH) partnered with the Light Rail Manila Corporation (LRT), represented by their President, Juan ‘Ping’ Alfonso, through PHAR Philippines Inc., with their Managing Director for Asia, Prem Bhatia, to create the Yamaha Monumento Station. It is the first Yamaha themed station in the world.
The facility was redesigned to showcase the Yamaha brand and its newest campaign, “We Are Mio” featuring the country’s number 1 AT scooter. The station serves as the company’s very own landmark, paired with Yamaha’s own train which bears its design on the façade.
“This is our latest milestone, a unique brand that showcases our passion for riding. One that we can share to the Filipino community every day. Here you can see all our latest campaigns, our products that drives individual to pursue a new culture for riding, a culture we are proud of,” said YMPH President, Toru Osugi.
The christening was made historic with the attendance of Yamaha MotoGP riders Valentino Rossi and Maverick Vinales. They also got to experience a train ride and enjoyed a few sights of Manila. Yamaha Ambassadors, the Miollennials, Drew Arellano and BoyBandPH presented the station to the public later in the day.