Speculations surrounding the Husqvarna brand coming to the Philippines have been going on since last year. Also, during last year's EICMA show in Italy, KTM Philippines executives posted photos in their social media accounts trying out Husqvarna motorcycles. Some have seen these as hints that the brand may soon resurface in the Philippines.
Ciao, EICMA😘 What an amazing learning experience and with some of the best in the 2-wheel industry. Grazie mille🙏🏼...
Posted by Manu Sandejas on Thursday, November 7, 2019
And, since a lot of entry to mid-range KTM motorcycles manufactured here in the country share their components with Husqvarna motorcycles, it was just a matter of time before the Swedish marque finds its way to our shores.
While it’s pretty obvious that the coronavirus pandemic may have affected the brand's timeline, word has been circulating that KTM PH may indeed officially launch the “Husky” brand this coming November. To put an end to all these speculations, we asked KTM PH’s top honcho on the matter.
Dino Santos, president and COO of KTM Philippines, shared with MotoPinas.com that November might indeed be the month Husqvarna will be launched here in the Philippines, simply replying, “That’s the plan.”
If everything goes well, we might see Husqvarna motorcycle distributed officially and more competitively priced. No more shopping from limited choices at the hands of gray importers.
For those who are unfamiliar with the brand, Husqvarna is a Swedish manufacturer that started producing motorcycles 117 years ago in Huskvarna, Sweden. Prior to 1903, the company manufactured muskets. To this day, its logo depicts the gun sight at the end of the barrel.
Husqvarna has a long and rich history. In 2007, the company was purchased by the BMW Group for a reported €93-million. Six years later in 2013, KTM bought the brand from BMW Group for an undisclosed amount. In the same year, Husqvarna spin-off brand, Husaberg, was reunited with Husqvarna through an acquisition by parent company Pierer Mobility. Today, the Husqvarna brand is once again thriving under the KTM group with plans for more models in various sgments.