Mention Italian scooter and a far more popular brand typically comes to mind. Yet for true fans of the niche segment, Lambretta, is their epitome. The iconic Italian scooter brand is making a comeback, and will finally be distributed in the Philippines.
Motorcycle retail chain, Ropali, has signed a contract with Lambretta to import and distribute the Italian scooter in the country. The partnership and contract signing between Ropali and Lambretta were held at the flagship Ropali Classics showroom, with top executives of Ropali representing the corporation and Michael Fulton, International Sales Manager of Lambretta flying into the country on behalf of the Italian brand.
The iconic scooter brand was popular in the 1950s to the 70s. Formerly a rarity and accessible only to collectors, the bike from the style capital of Milan is making a comeback thanks to Lambretta GmbH, made up of a joint venture of Lambretta Consortium in Switzerland and Austrian KSR Group who have come together to develop the new Lambretta V - Special range.
The new models have been specially designed by Austrian company, KISKA, a highly regarded and world - renowned motorcycle design company that has done work with KTM, Husqvarna, CF MOTO and now Lambretta.
KISKA went back to the roots of the brand to incorporate a modern interpretation whilst keeping true to Lambretta’s key heritage styling and features. Steel body, interchangeable side panels, iconic Lambretta ‘fixed’ front fender, aluminum highlights, modern LED lights, Bluetooth connectivity and the use of iconic brand trademarks: the new V - Special range was born.
Inspired by the aeronautical industry , interchangeable double layer side panels are a key feature on the new models. Customers will be able to select a range of different side panel styles, shapes and colours to mix and match and create their very own personal scooter, a unique feature for the brand.
The range will initially have three engine sizes 50cc, 125cc and 200cc: subsequently, there are plans to expand to a larger capacity 400cc in 2018 as well as an electric variant.
Ropali, with a retail chain numbering over 124 stores, brings to the table its expertise in distributing a wide range of motorcycle brands, from Kymco, Royal Enfield, KTM and CPI, along with Ural Motorcycles from Russia.
“As the country’s leading motorcycle and scooter retailer, we intend to imprint Lambretta into the consciousness of our enthusiast-customers, as we fully intend for our market to embrace Lambretta, the scooter acknowledged worldwide as a cult classic,” said Ariane Alingog, Ropali President.
“It is an honor to be able to work with Lambretta, a globally recognized, authentic and historically renowned Italian scooter icon,” said Aldous Rex Alingog, General Manager of the Ropali Group of Companies.
Ropali’s inventory of Lambretta scooters is expected to arrive by June 23 with final pricing to be announced on that date.