One-off Harley LiveWire auctioned online for COVID-19 relief efforts

Harley-Davidson and high-end auction house, Bonhams, are banding together to auction off a one-off LiveWire for United Way Worldwide’s COVID-19 Community Response and Recovery Fund. The LiveWire up for auction has been customized by Harley-Davidson and comes with an exclusive delivery experience. Proceeds from the auction, excluding taxes and fees, will go to the fund.

The LiveWire up for auction features a one-off paint scheme and unique graphics package specially created by the Harley-Davidson styling and design team for this event. It is also fitted with a full array of carbon fiber genuine parts and accessories, including a carbon fiber Speed Screen Blade, tail section cowl, and tank trim. In addition, the motorcycle will be signed by members of the Davidson family.

To mark the historical significance of the motorcycle, the LiveWire model being auctioned is number #500 of the 500 “First Strike” edition LiveWire electric motorcycles. The First Strike edition LiveWire models are specially-numbered versions created to celebrate the first 500 units produced by Harley-Davidson

In addition to the custom LiveWire motorcycle, the winning bidder and one guest will take part in an exclusive delivery experience and “behind-the-scenes” Harley-Davidson tour. This private, hosted experience will include an archival tour of the Harley-Davidson Museum. It is an unparalleled look at the heritage and future of Harley-Davidson Motor Company.

The auction will be held online by Bonhams to adhere to social distancing guidelines. It will be open for bids beginning Tuesday, May 12th at 10:00am (US EST), closing at Tuesday, May 26th at 4:00pm (US EST). Potential bidders can find more info about the bike and prize package here or at

“We are all affected by the current situation, and the impact it has on the most at-risk portions of society,” said Jon Bekefy, general manager of brand marketing at Harley-Davidson Motor Company. “As a longtime partner of the United Way, and inspired by their continued resilience in this crisis, Harley-Davidson is honored to have a part to play in the relief effort and to inspire our community about the open road ahead.”