Ducati entered a Hypermotard 950 concept into the prestigious Concorso d'Eleganza Villa d'Este held at Cernobbio on Lake Como. The concept bike, created by the Centro Stile Ducati, won first place in the ''Concept Bikes: New Design and Prototypes by Manufacturers and Independents" category of the event, on the heels of its Red Dot Award, accorded to its Diavel 1260.
The Hypermotard's design highlights the light and aggressive character of the Hypermotard 950 thanks to the extreme proportions of the bodywork and a compact full led projector headlamps. It was designed to exude a double personality, combining a racing character with that of an urban warrior, through technical details inspired by MotoGP racing and high impact graphic design, inspired by urban graffiti.
Besides the vote of the Villa d'Este jury, the Ducati prototype also received favorable attention on social networks, earning thousands of likes in just a few hours of its publishing in the company's Instagram and Facebook pages.
The Concorso d’Eleganza Villa d’Este, an annual event held since 1929, celebrates the beauty of historic cars and motorcycles. It is among the most exclusive international car and motorbike competitions in the world. The 'Concept Cars and Prototypes' category was introduced in 2002, alongside the categories reserved for historical vehicles to provide a glimpse into the future of automotive and motorcycle design.
“I'm delighted with the success received by the concept bike we presented for the competition, which follows the award recently obtained at the Red Dot Awards for the Diavel 1260,” said Andrea Ferraresi, director of the Centro Stile Ducati. “Style concepts are useful also for presenting new elements, in this case the graphic design in particular, and for evaluating the reactions they inspire.”