Ducati celebrates 20 years of the Multistrada ADV bike

Ducati’s very own adventure bike turns 20 this year

Ducati may have joined the adventure bike bandwagon a bit late on the calendar but it has nonetheless proved that Italy can build bikes that you can ride on almost any terrain on the planet.

In fact, this adventure bike from Ducati has already spawned 4 generations in 20 years and is currently Bologna’s top-selling model: the Multistrada.

The Multistrada was born in 2003 with the aim of offering a Ducati both versatile and sporty, capable of tackling any terrain with maximum safety and solidity. The first version of the bike was the Multistrada 1000 DS, the starting point of a family that has continued to evolve through four generations, the most recent based on the V2 and V4 Granturismo engines.

Over its 20-year life, the Multistrada has brought with it a rich history of innovations and technological evolutions that have redefined the standards of the motorcycle industry, confirming itself, generation after generation, as the ideal companion for all enthusiasts who love to discover the beauties of the world and experience every journey in relation with the surrounding landscape and with the road, alone or in pairs.

Among the most important innovations introduced for the first time, thanks to the Multistrada that must certainly be mentioned are the Riding Modes of the 2010 model, a solution now widespread on most high and medium-range motorcycles. The Multistrada V4, the technological benchmark of the Bologna-based manufacturer introduced on the market in 2020, was at the time the first motorcycle in the world equipped with front and rear radar. A solution that has made it possible to introduce the Adaptive Cruise Control (ACC) and Blind Spot Detection (BSD) systems, which improve riding comfort and safety. Also on the same model, Ducati introduced the Phone Mirroring solution, which transforms the dashboard into a color map navigator while keeping visible the information necessary for riding the bike.

The Multistrada V4 also features benchmark maintenance intervals, with valve clearance checks set every 60,000 km. All models in the family come with the exclusive “4Ever Ducati” warranty, valid for 4 years with unlimited mileage.

To celebrate the 20^th anniversary of the model that changed the history of the Bologna-based manufacturer, Ducati has set up a temporary exhibition entitled “Multistrada 20th - Twenty Years of Evolutionary Exploration” inside its Museum.

Enthusiasts can admire two of the symbolic models of the Multistrada dynasty up close. On the one hand, the first Multistrada 1000 DS, embodies the initial vision and inspiration behind the creation of this family of motorcycles. On the other hand, the more recent Multistrada V4 Rally fully epitomizes the path of innovation and evolution that the model has gone through in the past 20 years.

The display is enhanced by a short documentary that, through images and testimonies, traces the history and progress that has characterized this incredible model, from its introduction to the most recent versions.

The special exhibition “Multistrada 20th - Twenty Years of Evolutionary Exploration” will remain open until the beginning of October with the same opening hours as the Ducati Museum, from Monday to Sunday, 9:00 AM to 6:00 PM and closed on Wednesdays.