Doppelganger Outdoor, the Japanese purveyor of outdoor gear, offers functional equipment showcasing a uniquely Asian aesthetic of cool, nifty simplicity. The company’s new gift to the motorcycling community comes in the form of the soft and insulated Rider’s Cooler Bag — which allowing you to keep food, ingredients, and drinks either warm or cool on the way to your chosen campsite.

Doppelganger Outdoor launches nifty Rider's Cooler Bag for camping

Both ends of the Rider’s Cooler Bag feature upper and lower D-rings to further secure it on a motorcycle, while handles allow it to be carried like a briefcase. A shoulder strap gives its owner the ability to wear the Rider’s Cooler Bag behind on one’s back or slung off the side like a messenger bag.

Doppelganger Outdoor launches nifty Rider's Cooler Bag for camping

The Rider’s Cooler Bag is constructed with urethane with a thickness of 10 mm for insulation. Food and drinks can be kept warm, and the addition of frozen refrigerants can keep things cool. A waterproof PEVA liner makes condensation less likely to leak and keeps the internals easy to clean. Keep in mind the entire structure of the bag is not waterproof, so keeping liquids and ice cubes loose is not recommended. The bag, however, does utilize water repellant zippers to further prevent leakage and protect stored goods from external weather… And waterproof tarpaulin is used as outer fabric — again affording protection and ease of cleaning during dirty, rugged days.

The bag comes with an optional bottom plate to retain a rectangular shape while packed. It can also be removed for the bag to contort and conform to the shape of a motorcycle’s mounting surface. A large inner mesh pocket can carry refrigerant cooling agents as well as backpacker-style cooking gear.

Doppelganger Outdoor launches nifty Rider's Cooler Bag for camping

The Rider’s Cooler Bag remains compact while offering a capacity of 7L — capable of storing a dozen 350ml cans. It measures approximately 270 mm x 390 mm x 90 mm (width x depth x height). The product retails for ¥4,000 JPY.