With the reach of the internet-based content growing and the appeal of printed material in decline, another motorcycle magazine is making the move to purely digital. Cycle World, a sister title of Motorcyclist, Dirt Rider, Motorcycle Cruiser, UTV Rider, ATV Rider, and Cycle Volta, will be printing its final physical issue this October 2020.
From November 2020 onwards, it will become a digital-only publication, following in the footsteps of Motorcyclist in May 2019.
The news comes with the announcement that Cycle World and its affiliate publications have been acquired by Octane, a powersports finance company. Previously, the titles were owned by Bonnier Corporation.
Octane hopes to leverage the titles to link consumers with its financing platform and dealership partners directly, making it easier for readers to acquire the vehicles right after reading about them.
"We are acquiring these titles because we want to support brands that get people excited about powersports," said Jason Guss, CEO of Octane. "Our goal for this acquisition is to ensure that unbiased product reviews, rigorous and objective testing, and informed storytelling will continue to be available to powersports enthusiasts. When combined with Octane's financing platform and dealership partners, consumers will soon be able to go directly from researching their dream vehicle to owning it, in a fast, seamless process."
Despite the acquisition, Bonnier Corporation will complete the turnover with Cycle World’s final print issue for October 2020. Current print subscribers will receive digital editions starting in 2021.
Were you a fan of Cycle World and Motorcyclist Magazines? Let us know in the comments.