Honda Philippines Inc. (HPI) has just introduced its latest brand ambassador, the “King of Primetime,” actor, Coco Martin.

The actor first rose to fame with various roles in independent films and would later achieve mainstream success in Philippine television. HPI believes that it shares the same drive as the actor, who works hard to achieve his dreams.

Coco Martin is new Honda Brand Ambassador

“We’re extremely proud to have Coco Martin as our new brand ambassador. As a global company, we believe in the power of dreams,” said Jomel Jerezo, General Manager and Department Manager of Motorcycle Business Planning. “From his humble beginnings to being one of the most sought-after actors in the country’s entertainment industry, Coco Martin perfectly exemplifies what it means to achieve one’s dream.”

Natutuwa ako sa pagkakataon na maging part ng Honda Philippines family,” said Martin. “Isang karangalan para sa akin na i-represent ang isang brand na hindi lang nagbibigay ng magandang technology, nagtuturo pa ng safety para sa kaligtasan ng bawat mamamayan at nagiging daan para matupad ang kanilang mga mangarap. (I’m happy to be a part of the Honda Philippines family. I’m honored to represent a brand known for its technology, safety advocacy that leads to accomplishing one’s dreams.)”

Coco Martin is new Honda Brand Ambassador

A motorcycle enthusiast himself, Martin will also undergo a Safety Riding course at Honda Safety Driving Center.

HPI has enlisted the actor to promote road safety to the Filipinos and serve as the channel to impart awareness about Honda’s advanced line-up of product offerings and technology. This is in line with the company’s campaign, One Dream campaign, which aims to put HPI at every step of the way of Filipinos journey to achieve their dreams.