Iconic Italian brands making a comeback

2019 has been a great year for motorcycles in the Philippines. For one, sales have been steadily growing for the past couple of years and is expected to hit the 2-million mark this year. With such tremendous growth, it should come as no surprise that many new motorcycle marques are keen for a piece of the pie, including exotic brands such as Aprilia and Moto Guzzi.

Aprilia and Moto Guzzi back in the PH imageAprilia RSV 4 1100 Factory.


Founded in Venice, Italy, shortly after the second world war, Aprilia started out producing bicycles until eventually moving on to scooters and small-displacement motorcycles. They are known for their success in road racing and for producing some of the finest Italian sport bikes. Aprilia later ventured into rally raid and off-road racing in the 80s and early 90s. In fact, Valentino Rossi has ridden under the Aprilia flag during the early days of his colorful racing career. Aprilia is one of the brands owned by the Piaggio group.

With its return, Aprilia will offer the Tuono V4 1100 Factory at PhP 1,280,000; Dorsoduro 900 at PhP 750,000; and its top of the line offering, the 217-horsepower, 1078 cc RSV4 1100 Factory, priced at PhP 1,680,000. 

Aprilia and Moto Guzzi back in the PH imageMoto Guzzi V85 TT

Moto Guzzi

You could say Moto Guzzi is a sister to Aprilia, being another brand owned by the Piaggio group. However, this marque was founded after the first world war by airmen, Carlo Guzzi, Giovanni Ravelli, and Giorgio Parodi, who were all enlisted in the Italian Air Corps. Like Aprilia, Moto Guzzi also has a rich racing history, winning numerous motorcycle world championships, constructor's championships and the Isle of Man TT. Not many may know this but Moto Guzzi was the first to pioneer the motorcycle center stand, wind tunnel and eight-cylinder engine on a motorcycle. Today, Mot Guzzi bikes are best known for their distinctive air-cooled 90° V-twin engines with a longitudinal crankshaft orientation (as opposed to the usual lateral orientation) where the engines' transverse cylinder heads project prominently on either side of the motorcycle.

For Moto Guzzi, their bike lineup will be composed of the V7 III Stone at PhP 650,000; V7 III Special at PhP 675,000; the V9 Bobber Sport at PhP 750,000; and their top offering, the V85 TT adventure bike, priced competitively at PhP 830,000. 

Aprilia and Moto Guzzi back in the PH imageBikerbox team with partners from Norminring and Laus Group.

Bikerbox, Inc., will be the exclusive Philippine distributor of these two iconic Italian brands, with key partners in Luzon, via the Laus Group, and in Mindanao, via Norminring.

For more information on models, availability and authoized dealers, visit Bikerbox's Facebook page.