Ducati reports all-time high record sales for second consecutive year

Early last year, Ducati proudly announced that they have achieved an all-time record for sales for 2021, having sold 59,447 units around the world despite the economic slowdown due to the pandemic.

Out of those 59,447 Ducati motorcycles, 9,957 were the Multistrada V4, making it the most popular model for the Italian brand and accounting for about 17% of their total sales for 2021.

Ducati has once again broken all of its past sales figures, selling a staggering 61,562 motorcycles in 2022.

61,562 Ducatis sold in 2022, 8 new models for 2023 image

Claudio Domenicali

 

“This sales result is the outcome of the path that has seen us steadily invest in the development of innovative motorcycles and consistently strive to improve the quality of the products and the experiences enjoyed by our passionate Ducatisti,” says Ducati CEO, Claudio Domenicali.

During 2022, Italy confirmed itself as the main market for Ducati, with 9,578 motorcycles and a 10% growth compared to 2021. The United States is the brand’s second largest market, with 8,441 units delivered, despite a 6% decrease compared to 2021 due to logistical difficulties and delays in overseas shipments.

Another strategic country is Germany, which grew by 9% over 2021 and with 6,678 delivered motorcycles, positioning itself as the third largest market for the Bologna-based manufacturer.

Multistrada V4 – still the best-selling Ducati for 2022

Like in 2021, the Multistrada V4 – in all its versions – once again proved to be the model most loved by Ducatisti enthusiasts for the 2nd consecutive year, with 10,716 units delivered worldwide.

The Monster family, with 7,971 units sold, was also a great success, followed by the Scrambler Ducati 800 family with 6,880 bikes delivered.

2022 was a record year also for the sales network, which continues to grow, getting closer and closer to Ducatisti around the world. At the end of 2022, there are 821 Ducati dealerships, the highest number ever, which, with the addition of the new markets Brunei, Ecuador, El Salvador and Mongolia, represent Ducati in as many as 96 markets.

For 2023, Ducati has presented to the public eight new models that complete an ever-wider range, able to offer all Ducatisti the most suitable bike to express their passion for two wheels.

61,562 Ducatis sold in 2022, 8 new models for 2023 image

2023 MY Scrambler Ducati

 

Among the most awaited models, there are certainly the Multistrada V4 Rally, the bike for great travelers and the new Diavel V4, the model that won the “Most Beautiful Bike of the Show” award at EICMA.

There’s also the second generation of Scrambler Ducati, which confirms the simplicity and authenticity that have always represented essential values for all Scrambler Ducati enthusiasts, becoming more contemporary, colorful and endowed with an even more lively personality.