BMW Motorrad reports record-breaking sales in 2023

BMW Motorrad is on the roll since 2021. In fact, during that year, the German company sold 194,261 units making it their best year at the time. In 2022, their sales have broken the 200,000 mark, selling a total of 202,895 units.

Last year, BMW Motorrad did it again and posted a record sales figure of 209,257 units sold.

209K BMW motorcycles sold in 2023 image

With a total of 209,257 motorcycles and scooters delivered to customers – an increase of +3.1% year-on-year, BMW Motorrad reported its highest-ever sales to mark its centenary year.

“Europe, Asia, North and Latin America regions, in particular, all posted new sales highs and made a vital contribution to BMW Motorrad’s record sales. The brand’s compelling lineup, with successful products that define their respective segments, along with the market introduction of popular new models, like the powerful M 1000 R and the iconic R 1300 GS touring enduro, were strong factors in its successful performance in 2023,” said BMW Motorrad.