The Esposizione Internazionale Ciclo Motociclo e Accessori (EICMA), the world’s largest bicycle and motorcycle show, has been canceled.
The announcement came over the weekend, following the cancelation of its German counterpart, Intermot, originally scheduled for October.
Despite scheduled to occur later in the year, in November, organizers opted to cancel the event in order to assure the safety of its visitors. Like Intermot, EICMA draws a large crowd of international exhibitors and guests, serving as the launch venue of several very significant global motorcycle models.
EICMA Managing Director, Paolo Magri, said that “the decision has been taken with and for the whole sector.”
“The value and international leadership of our exhibition-event,” Magri explained, “have convinced us not to wager on the evolution of the health situation linked to the Covid-19 emergency and, above all, to listen to and protect the whole of the two-wheeler industry which, with Fiera Milano primarily and our partners, continues to see in EICMA a successful model and its most important opportunity for B2C and B2B at shows.”
However, due to the current pandemic, brands like BMW Motorrad and KTM have decided early on to withdraw from motorcycle shows for this year. This behavior, and likely many others brands, may have partly influenced the organizers’ decision to cancel the show.
Nonetheless, EICMA will push through in 2021. The event will take place on November 11-14, 2021 in Fiera Milano in Rho.