47 years ago, a young 23-year-old man with his wife stared into the wide-open spaces of Cabanatuan and said to each other, “Let’s build something BIG together.” The couple set out to open a small store to sell motorcycles. The store had only 3 motorcycles in it and was staffed with only 2 people - the couple themselves.
No one knew at the time that this little store would become a building. No one knew that the staff of 2 would become thousands of employees. And no one knew that Cabanatuan was only the beginning of an enterprise that would span the entire length of the Philippines from the northernmost tip to the south most edge with hundreds of branches in between in nearly every single city of the country.
Wheeltek Group of Companies founders, Dr. Rene and Teresita Odulio
This is the story of Dr. Rene Odulio, who together with his wife, Teresita, built Wheeltek Group of Companies from its humble beginnings in Cabanatuan to a nationwide dealership empire that we know today.
When the couple started out in 1974, they only had 3 Suzuki motorcycles to sell. Of course, as budding entrepreneurs, they sold it right off and started the ball rolling - purchasing, selling, purchasing more, selling more, and continued.
From selling only one brand of motorcycle, they quickly went to sell motorcycles from the other Japanese manufactures as well. Dubbed as the Japanese Big 4: Honda, Kawasaki, Suzuki and Yamaha, the Odulios began selling these brands under their dealership and soon enough, additional branches began to open in towns and cities outside of Cabanatuan.
Wheeltek has grown to take the lead in the entire industry nationwide within the first decades of its operation - a feat unmatched by most companies and comparable only to the giants in our country who built malls, luxury hotels, business compounds and even entire cities.
As the decades passed and the couple grew the enterprise, Wheeltek - one of the biggest and most popular motorcycle dealers in the country, the founders had passed on the management reins to their sons who have gotten BIG themselves.
Fresh out of college, each son took leadership in the most important roles in the company. With their parent’s blood running through their veins, you can easily anticipate what the sons did with the enterprise their parents built. The Odulio siblings grew it BIGGER, of course!
After nearly 4 decades of selling only motorcycles, the company started selling cars. As they began with Suzuki Motorcycles, they began their journey into car sales with the same brand - Suzuki Cars. But they didn’t stop there. Just a few years later, the company started selling the iconic American brand, Chevrolet. Meanwhile, in the motorcycle arena, the company started adding other motorcycle brands, as well as big bike brands. Just a few years back, Wheeltek began selling one of the biggest motorcycle brands in India – TVS. Also, KTM and Husqvarna from Austria joined the roster. Iconic American motorcycle brand, Harley-Davidson, soon joined Wheeltek’s roster and opened its first Harley-Davidson dealership in Cavite back in October 2019.
Perhaps, one of the most revered and recognizable brands from Italy, Wheeltek also added Ducati and opened its premium brand dealership in Cebu.
Despite the pandemic and its accompanying problems, Wheeltek continued to get bigger and acquired even more brands.
Coming very soon, Triumph Motorcycles from UK, Vespa and Piaggio from Italy will also join Wheeltek’s growing roster of motorcycle brands. In the Automotive side, Wheeltek acquired the brands Geely from China and MG from the UK.
This brings the company’s roster of carried brands to a whopping 16! Sixteen of the best brands from all over the world, in both the auto and motorcycle industry. A total of twelve motorcycle brands and 4 automotive brands.
These are not unknown, unpopular or obscure brands. The sixteen brands the company carries are world-renowned, have long histories, and have proven track records of quality, community, and longevity.
These are qualities and names that Filipinos today are more than familiar with. And not only that, Wheeltek has in its roster to date an in-house financing company to cover the financing of acquiring a vehicle/motorcycle, as well as sales for used vehicles, events & activities, communities & clubs, social media, after-sales support, and so much more.
It is an entire ecosystem of vehicle purchase and ownership under one big name.
At this point, you might be saying, “So what?”. So the company is big and still growing. So the company has so many brands and services. What does it mean for me?
It actually means a big deal for you, our dear readers. You see, once a company like Wheeltek starts to carry multiple auto and motorcycle brands, is available nationwide and provides the complete experience from day 1 purchase to years of ownership; a customer like you gets more than what you can get from a smaller dealer and so much more than from a single store. A customer who buys from any store of Wheeltek - whether car or motorcycle, anywhere in the country not only becomes a customer of that store, not only becomes a customer of that brand, but more importantly - becomes a customer of the entire nationwide dealership.
What this means for you is simply - “network”. Wherever you are, whatever your vehicle, whatever the brand, from which ever store you bought it from, so long as you bought from Wheeltek, you have access to, support from and a family of the entire Wheeltek Group of Companies.
In simpler terms, if you buy a vehicle from Wheeltek and you travel with that vehicle, you are well assured that wherever you go in the entire country and whatever happens to you, you can easily find a Wheeltek store to help you out as a customer. THAT is the difference of being with someone BIG like Wheeltek. And with that, the moral of the story is this - In the same way that one couple chose to dream big and build something big over their lifetime, YOU now also have a choice to join Wheeltek and become part of a big nationwide family. If you just want a car or motorcycle to use, you may buy anywhere from just about anyone. BUT if you desire everything you can possibly get that surrounds the purchase and long-term ownership of a car or motorcycle, don’t buy anywhere else. Buy from Wheeltek because it is not just a store and not just a company. It is now a group of companies on a nationwide scale with both automobiles and motorcycles.
The Wheeltek Group of Companies. Trusted by millions of customers nationwide and entrusted by 16 brands worldwide for nearly 50 years. Can’t wait for the next BIG brand to join Wheeltek!
